During my time at Dr Sam's, I held the role of Senior Content Designer, leading all aspects of art direction, campaign planning, and graphic design across multiple channels, including email, website, and social media. With a strong focus on visual storytelling, I relished the opportunity to create compelling content that left a lasting impression. From designing visually striking emails to conceptualising dynamic homepage and PDP layouts, and curating engaging social media visuals, I consistently brought creativity and innovation to every project. With a versatile skill set and extensive experience, I was dedicated to delivering exceptional results that not only met client objectives but also inspired and resonated with our target audience.